{"product_id":"the-first-20","title":"The First 20","description":"\u003cp data-pm-slice=\"1 1 []\"\u003eThe Weekend 48 gets you to launch. The First 20 gets you to clients.\u003c\/p\u003e\n\u003cp\u003eMost people stall here. They have a product, a page, maybe some ad spend — but the pipeline isn't moving. They're not sure if the problem is the offer, the follow-up, the targeting, or all three.\u003c\/p\u003e\n\u003cp\u003eThis playbook breaks it down.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe First 20 covers:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eUnderstanding your leads\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eHow to read the data from your first campaign\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eThe difference between interest and intent\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eYour tool stack\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eWhat you actually need (and what you don't)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eCRM setup in HubSpot — done in an afternoon\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eAd testing\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eHow to run creative tests without burning budget\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eWhat to change first when ads aren't converting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eThe warm campaign\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eA 5-touch sequence for leads who opted in but haven't bought\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eEmail + retargeting working together\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eTracking what matters\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eThe 4 numbers that tell you everything\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHow to build a dashboard you'll actually use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eCompounding campaigns\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eHow to turn one campaign into a system that keeps running\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNatural next step after The Weekend 48. Works on its own too.\u003c\/p\u003e","brand":"The Anti Academic","offers":[{"title":"Default Title","offer_id":53610349199659,"sku":null,"price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0999\/3148\/8555\/files\/Screenshot2026-05-11145300.png?v=1779577050","url":"https:\/\/w1h2fp-d8.myshopify.com\/products\/the-first-20","provider":"The Anti Academic","version":"1.0","type":"link"}