The First 20

The Weekend 48 gets you to launch. The First 20 gets you to clients.

Most people stall here. They have a product, a page, maybe some ad spend — but the pipeline isn't moving. They're not sure if the problem is the offer, the follow-up, the targeting, or all three.

This playbook breaks it down.

The First 20 covers:

Understanding your leads

• How to read the data from your first campaign

• The difference between interest and intent

Your tool stack

• What you actually need (and what you don't)

• CRM setup in HubSpot — done in an afternoon

Ad testing

• How to run creative tests without burning budget

• What to change first when ads aren't converting

The warm campaign

• A 5-touch sequence for leads who opted in but haven't bought

• Email + retargeting working together

Tracking what matters

• The 4 numbers that tell you everything

• How to build a dashboard you'll actually use

Compounding campaigns

• How to turn one campaign into a system that keeps running

Natural next step after The Weekend 48. Works on its own too.